Who Bought It Best
CENTURY 21 SPRING CAMPAIGN
Year
2019
Role
Graphic Designer
Motion Designer
Client
Century 21 Stores
The Story
With their customer base, the company came up with the concept of their design to be “Who bought it best”. Who bought it best was fashioned with our price versus their price.
The models used for this campaign were either customers or the company’s very own staff.
This gave me a sense of pride when creating the assets knowing that it is some of the people I worked with every day.
Video played on In-store LEDs
OOH NJ Transit Poster
OOH NJ Transit Poster
OOH Bush Shelter
OOH Bush Shelter
Digital Ads
300px x 600px
970px x 250px
300px x 250px
300px x 250px
970px x 250px
300px x 600px
Who Bought It Best Contest
This was the launch of the companies spring campaign contest. Customers would buy a product from the store and then post a picture of that item with the amount they saveed.
In-store Hand Out – Front
In-store Hand Out – Back
Launch Email
In-store Tv and Programmatic Video
Theirs Vs Ours jacket messaging
Theirs Vs Ours suit messaging
Tv Show Intro Concept
An intro scene for a Tv show that 3 individuals had to find clothes within Century 21 stores and create an outfit. The winner was the person who saved the most and who had the best outfit.
